Software Projects
WhatsApp Conversational Enquiry Bot
emQube implemented a menu-driven WhatsApp chatbot that allows website visitors to query product information and submit leads directly through the platform.
Client
Electric Way, a leading value-added distributor for cables and electrical products.
Technology
Twilio
WhatsApp for Business
Application
This implementation uses a two-part messaging flow: a menu-driven interface to disseminate product information to customers, and a structured enquiry form to capture leads. The chatbot is fully integrated via Twilio, ensuring that all customer data is passed directly into the company’s Salesforce CRM and emailed to the sales team for follow-up.
The system is designed to provide immediate, automated answers to common product queries, with a seamless handover protocol to a live sales agent when necessary. This integration has enhanced customer engagement by meeting prospects on a familiar channel and streamlining the path from enquiry to lead capture.
Integrating WhatsApp for Business has revolutionized our enquiry management. We are now capturing more high-quality leads directly from our website and providing immediate responses to our customers 24/7.
- Sales Director
